Favour Ikechukwu
Favor is our Senior Content Writer at 2POINT with expertise in SEO, web copy, and multi-format storytelling. He turns complex briefs into clear, consistent copy across pages, blogs, and campaigns, partnering with design and account teams to create content that reads well, ranks, and drives action.
Sr. Content Writer
Favour Ikechukwu's Blogs
Why Digital PR Is Important (And How to Build a Digital PR Strategy)
Traditional PR and SEO no longer live in separate rooms. Your audience discovers and decides in public: search, social, newsletters, podcasts, and niche communities.
Traditional PR and SEO no longer live in separate rooms.…
10 SEO Integrations Your Site Needs Yesterday
Your SEO tech stack keeps growing, but the story your data tells still feels messy.
GA4 shows sessions and events. Search Console shows queries and impressions. Your CRM shows leads, but not always the path that created them.
Your SEO tech stack keeps growing, but the story your…
How to Get Backlinks for Your Website: 9 High-Quality Ways
Backlinks seem simple until you try to deliberately replicate results.
One strong link lands, rankings shift, and a pattern starts to show. The link helped because it fit the context, was on a page that already mattered, and pointed to something worth citing. Without that fit, outreach turns into noise, and the wins stay random.
Backlinks seem simple until you try to deliberately replicate results.…
How to DIY SEO vs Hiring a Pro: 4 Pros & 4 Cons (Decision Guide)
DIY SEO can work. It can also quietly drain months if you are fixing the wrong things, chasing the wrong keywords, or guessing at technical changes that affect revenue. Before you commit to a path, you need a way to judge what is realistic for your team, what is risky, and what is simply not worth doing alone.
DIY SEO can work. It can also quietly drain months…
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