Favour Ikechukwu

Favor is our Senior Content Writer at 2POINT with expertise in SEO, web copy, and multi-format storytelling. He turns complex briefs into clear, consistent copy across pages, blogs, and campaigns, partnering with design and account teams to create content that reads well, ranks, and drives action.

Sr. Content Writer

Favour Ikechukwu's Blogs

Nov 19, 2025

What Makes a Quality Backlink in 2025?

Your inbox fills with offers for “100 DA90 links in 30 days,” while your feed warns about link spam updates, site reputation abuse, and expired-domain schemes.

One email promises authority, another hints at manual action, and you end up stuck between FOMO and paralysis

Your inbox fills with offers for “100 DA90 links in…

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Nov 12, 2025

Is SEO a Good Investment? How to Measure ROI & Decide in 2025

Is SEO worth the money?

With every agency and freelancer giving you a different answer, it is hard to know who to trust, and Google, along with AI-driven features like AI Overviews (AIO), keeps reshaping how your brand shows up.

Is SEO worth the money? With every agency and freelancer…

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Oct 1, 2025

How to Start an Ecommerce Business: Everything You Need to Know

If you aren’t sure how to start an e-commerce business, you’ve come to the right place.

You need a plan you can execute with clear steps and measurable outcomes. 2025 favors builders because barriers are lower, tools are smarter, social commerce drives discovery, and your own customer data turns visitors into relationships.

If you aren’t sure how to start an e-commerce business,…

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Sep 25, 2025

What Is an SEO Agency? What They Do and How to Choose the Right One

Last quarter, a B2B software team noticed something off. Traffic held steady while demo requests slipped. A small layout change made pages jump around, the Q&A box vanished, and Google’s AI summaries started quoting a competitor instead. Sales felt it first.

Last quarter, a B2B software team noticed something off. Traffic…

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