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Relaunching The 2POINT Website
This week we relaunched the 2POINT site...
It's a culmination of 1000s of hours of work from our team pouring over every detail.
As most businesses do, we outgrew our old website.
Years of growth, learning, and new experts joining our team led us to recognize it was time for a change.
So nearly six months ago, we started drafting the concepts for what would eventually be the website you see today.
The Philosophy Behind The Project
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We loved our old site, it demonstrated our teams' unique artistic ability.
Design & animation in full display.
However, we recognize that it was missing some things:
- Social proof (reviews, client logos, case studies, portfolio)
- Service strategy (the 'how' of what we do)
- Storytelling (the 'why' of what we do)
- Video (our team showing up in full force)
Our new site adds all of these and more.
We brought our clients to the forefront of the spotlight with logos, case studies, testimonials, and portfolio pages. This gives companies even more insight into the results we've generated and the quality of work our team produces.
We are not the same agency we were 3 years ago, this website tells that story.
Our renewed focus is on continuing to be a global leader in multi-channel marketing and animated websites.
Playing With Color
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Every service we offer is distinct.
They are separate fields of marketing that require their own systems, processes, expertise, and people.
However, we've built a team that's capable of delivering world-class quality in all of them.
So how do we highlight the uniqueness of each service while still showing what our team manages?
Color!
We use color throughout the website to indicate where something new/different/unique is being presented. Our core brand colors are clean black/white.
The introduction of vibrant color was not only a strategic decision but also a fun project for our design team!
A Shift In Media
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Over the last year, we've shifted more of our efforts into media production.
Media like this email you're reading has helped us build better relationships with our clients and prospects. As well as reach new audiences who had never heard of us before.
So as we were building this new website we thought carefully about how we wanted to distribute media.
So The Digital Lab was born!
You may have been receiving this weekly newsletter "Digital Lab Saturdays" for some time, now this is just an extension of that.
The Digital Lab is a place where you can access:
- Articles
- Emails
- Videos
- Podcasts
& more!
Everything that we ever publish will be distributed through the Digital Lab as a one-stop-shop for marketers & business owners to stay up to date on digital marketing.
Hopefully, you learn a little something too!
Have you seen the new website?
We've JUST launched and are eager for your feedback. If you have 5 minutes to check it out click the button below. Find something you love (or don't) let us know!
