let’s connect
Most businesses are using AI for one thing: writing.
A caption. A first draft. Maybe a subject line.
That is not a strategy. That is a tool you are barely touching.
Here are 7 ways to deploy AI in your business this month. Not theory. Not someday. Actionable and repeatable, starting now.
Generate 20 Ad Creative Variants in One Session
Most advertisers test 2 to 3 creative variants and call it a day.
The problem: Meta and Google’s algorithms need signal to find winners. More creative means more data, which means better optimization.
Use Claude or ChatGPT (I recommend ChatGPT 2.0 for media and Claude for text as of June 2026) to generate 15 to 20 variations of your headline, primary text, and CTA in a single session. Feed it your best-performing ad as context. Ask it to rewrite it in 10 different angles: pain-focused, benefit-focused, curiosity-gap, social proof, urgency.
Load the top 6 into your account and let the algorithm do the rest.
The difference between a 1% CTR and a 5% CTR is almost never budget. It is the creative.
Build an Internal GPT for Your Team
Every company has a knowledge problem. Processes live in people’s heads. New hires ask the same questions. Answers are inconsistent.
Fix it with a custom GPT trained on your SOPs, brand voice guide, pricing, and FAQs.
Your team asks it questions instead of interrupting you. New hires onboard in half the time. Responses stay on-brand without a round of edits.
Setup time: one afternoon. Payoff: every single week after that.
Research Every Prospect in 5 Minutes
A good sales call requires research. Most people either skip it or spend 30 minutes on it manually before every conversation.
Use Perplexity or Claude to build a company brief before every call. Prompt it with the company name, website, and LinkedIn profile. Ask for recent news, likely pain points, the competitive landscape, and one smart question to open with.
Five minutes. Prepared for every conversation. Every time.
Automate Your Meeting Notes
Tools like Fireflies.ai join every meeting automatically. They record, transcribe, summarize, and extract action items without any manual input.
One setup. Zero note-taking from that point forward.
The average executive spends 45 minutes per day on meeting documentation. Hand it to AI.
Run an AI Audit on Your Email Sequences
You built your email sequences once and have not looked at them since.
Feed your current sequences into Claude. Ask it to identify friction points, flag weak subject lines, spot logic gaps, and suggest three A/B tests worth running.
Most businesses walk away with at least one change that lifts revenue permanently. It takes an hour. The results run forever.
AIObot: Automate Your Entire Content Operation
Publishing one or two blogs per month is not a content strategy. It is a placeholder.
AIObot is 2POINT’s automated publishing engine. It produces optimized articles daily, structured to rank on Google and to be cited by ChatGPT, Perplexity, and Gemini. Your brand voice and topic territory get trained into the bot. It publishes continuously while you run the business.
The results are not subtle.
Christian Plumbing got over 1,700 new site visits in their first month. Happ Law Group 10x’d their traffic in month two. Rayne Water reversed months of declining search visibility.
Plans start at $1,000 per month. One setup. Compounding returns from day one.
Lexicon: Build the Guide AI Models Keep Citing
There is a second game running alongside Google.
ChatGPT, Claude, and Gemini are actively recommending sources inside their answers. The content they cite is almost always long-form, expert-attributed, and built for depth. The kind of guide that traditionally takes months and tens of thousands of dollars to produce.
Lexicon builds those guides for you.
15,000 to 20,000 words. Researched and written by 2POINT’s team. Attributed to a named expert at your company. Structured to surface in AI answers, earn backlinks, and own the most valuable terms in your category.
Our ChatGPT Advertising Guide hit the number one ranking five days after publishing. The same process has been applied to our AI SEO guide, Brand Management guide, and Facebook Advertising guide. All on our own domain. All earning citations and links.
One guide per month is enough to start owning your category in AI search.
$1,000 per guide. No minimums.
The 30-Day Play
Pick one of these seven this week.
Not all seven. One.
Run it for two weeks, measure what changed, then add another. In 30 days your business will look meaningfully different than it does today.
Are you using AI as a real growth lever, or are you watching others do it first?
