Digital Lab

How Much Can I Make With Email?

Email marketing is the quiet hero for most major companies…

In fact, email accounts for 25% to 35% of all business revenue, and in e-commerce businesses, it can account for as much as 45% of revenue.

What does that mean for you? Are you getting 25% or more of your business from email? Are you even sending your customer’s and prospect’s emails?

If you operate your business’s marketing and sales acquisition and are not meeting these metrics, this email is for you.

Where Do I Start?

Assuming you’re not sending emails to your prospects/customers at all.

Here’s what you should be doing on day 1.

1. Setup an Email Marketing Software (EMS) ​Recommendations: ActiveCampaign, Hubspot, Mailchimp, Kit, Constant Contact ​
2. Evaluate Your Customer Journey ​What do your customers care about? Where do they come from? What solutions can you provide them right away? How can you help them after that? What worries would they have that would prevent them from buying from you? Walk through the customer experience start to finish. ​
3. Map The Journey Out ​Use a tool like Miro, ClickUp, or LucidChart to visualize your customer journey. Identify the points with the highest friction. AKA the points when people are deciding not to buy from you. Then jot down all the things that could be causing them not to buy AND the things you can say to overcome those concerns. ​
4. Build Out Your First Sequence ​Your first sequence should simply address your discoveries in points 1-4. This is arguably the most important automation you will ever build in your business and will require careful thought and consideration. However, you only need to build this once to see a permanent benefit with every customer you’ll ever work with.

Check out these examples of a starter sequence to reflect on how you may want to build yours:

Email Marketing Serves Multiple Purposes

ending emails to customers & prospects can help your business in a lot of ways. But figuring out what to say or what to send can be confusing at first.

Here’s a quick breakdown of the ways email can serve your business (and what you should send):

1. Create Trust ​By default, prospects have their BS-detector on high alert at all times. It can be hard to prove you are a great company to buy from and that you can be trusted in general. Email gives you a very personal platform to communicate through where you can start to build trust. ​ SEND: – News – Reviews – Case Studies – Press Content – Educational Content ​
2. Drive Action ​You want your email efforts to create revenue. To do that you have to tell people what to do. It’s rarely as intuitive for your prospects as it is for you. They don’t know what to buy, how to buy it, why they should buy it, who to talk to, etc. When sending emails you can layout clearly what the prospect should do if they want to take the next steps. ​ SEND: – Recommendations – Event Invitations – How-To Content – Deals/Sales – Resources ​
3. Build Awareness ​Your greatest asset is your existing customers. When it comes to building a new prospect list, getting your ideas out to the public, or just simply becoming more know… your email list can build a huge amount of this for you. Remind/reward your email list for making more people aware of you (and/or buying from you). ​ SEND: – Requests for Reviews – Referral Promotions – Affiliate Signups – Surveys

Are you making 25-45% of your revenue through email marketing?

If you aren’t making a significant amount of your money through email, you are missing out on one of the easiest growth levers within a company.

Building these Email Sequences can take less than 30 days to do right and will impact the revenue of your business forever.

Do this NOW and see the impact on your 2025 goals.