Digital Lab

Every website is different, but for Google, the core ranking factors don’t change…

However, there’s a lot of mixed information online about how you should improve your website.

Let’s simplify the ranking process into actionable steps that we’ve used to generate hundreds of millions in revenue for our clients.

Content

Content is the first thing that most people think of when they talk about SEO.

It’s the bread and butter of what good SEO looks like.

Sharing information that’s relevant for your business & searchers.

The challenging part is sharing that information in a way that Google likes/supports.

Here are a few pro tips to evaluate almost any page:

Word Count – 1500+ words is ideal

Text Styling – Text needs to be easy to read, no chunky paragraphs, use white space, incorporate lists (like this one), and break text up with images

Titling – Create titles for every section, titles are the first thing Google will read on your page

Keywords – You don’t need to stuff your page with keywords, just pick 1-2 and use them in the titles

Tone – Most content is meant to be educational, but that doesn’t mean boring; give your writing personality

Links – Links are incredibly important for SEO, every page should reference at least 5 other pages on your site

Citations – If you use info from somewhere, always cite the source by linking the stat to the website you found it from

If you implement all of these on your pages you’ll already be ahead of 99% of websites on the internet.

That could mean a big leap against your competition & a big leap in Google Rankings!

Code

The code behind your website is just as important to your SEO performance as your content is.

Great content won’t do you any good if your website takes 10 seconds to load or isn’t crawlable by Google.

The first thing you should do is audit your website’s performance (we can help with this).

If there are technical limitations holding your website back, they should be addressed ASAP.

Limitations like:

• Slow load times
• Broken links
• Broken images
• Poor mobile formatting
• Buttons/forms not working
• Orphaned pages

Some of the non-obvious coding extras that can greatly help with SEO are:

• Implement ​schema markup​
• Create a ​sitemap​
• Use free tools like ​Quake​ to audit pages

A great technical team can make a massive amount of changes in a very short time.

I’ve personally seen websites go from not ranking to the top of Google in weeks just by solving technical issues.

Don’t ignore your tech limitations!

Design

Design is a silent killer in SEO.

Most people don’t think of site design when considering their SEO performance.

In fact, it’s usually thought of as something that could hurt SEO.

The reality is that good-quality site design can make or break an SEO campaign.

Your design should:

• Make your content easy to read
• Make your navigation simple
• Keep your pages interconnected
• Keep visitors engaged
• Be pleasing to the eye
• Stay out of the way of your code/content requirements

Bad site design can cause people to feel unengaged with your site, leaving early and often.

It can also make it difficult for Google to read your pages and navigate.

If Google can’t read or navigate pages, it won’t rank them.

Having pages that are beautiful & easy to interact with leads to people spending more time on your website.

They’ll also visit more pages than they otherwise would on a less attractive design.

Both longer site visits and more page visits/session dramatically improve your chances at a high ranking in Google.

Google isn’t just paying attention to what you talk about, they also care how long people are spending on your site on average.

The longer they stay on your site = The more reputable you are

Are you doing everything you should be to rank #1 in Google?

The information in this email is only a sliver of what you can/should be doing to generate more business with SEO. But it’s a great place to start.

Do you need more help scaling your website into a money-making machine?