Digital Lab

The easiest way to explode your sales… isn’t more ad spend, it isn’t SEO, it isn’t sending more emails, it’s your website.

The #1 thing your customers have in common is that they all visit your website during their decision-making process.

The difference between a prospect and a customer is perspective.

What do they think of you? What was their first impression?

Do you impress them? “Wow” them?

Your website is the only part of your marketing efforts that impacts 100% of leads consistently.

So, how do you use your site to triple leads?

The First Impression

The stats don’t lie; your website’s first impression matters.

It can be the difference between signing 100s of new customers and crickets.

See for yourself:

• Rapid Judgments – Users form opinions about a website within a fraction of a second, specifically 50 milliseconds (0.05 seconds).
• Design Dominates – First impressions are 94% design-related.
• Credibility – 75% of users judge a company’s credibility based on its website design.
• Mobile Matters – 57% of internet users won’t recommend a business with a poorly designed website on mobile.
• 74% of users are more likely to return to a mobile-friendly website
• 62% of companies with websites designed specifically for mobile had increased sales

The takeaway is that high-quality, mobile-friendly designs that load quickly can dramatically increase your lead flow & referral rate.

Appearances Are Everything

We say not to judge a book by its cover… but everyone does.

There’s no way around it.

A great design can make even a bad product very successful, while a poor design can cause the best products to fail.

If you want to succeed in business, you have to accept that appearances matter.

Not only do they matter, but they’re arguably your biggest point of leverage.

• Well-designed sites can convert at up to three times the rate of poorly designed sites
• Up to $2.6 billion in revenue is lost each year due to slow-loading sites
• 81% of customers are willing to pay more for a better user experience
• 21% of users say they would stop engaging with a brand they loved after one bad experience
• 72% of users will tell more than 5 people about a good experience
• 13% of customers will tell 15 people or more about a bad UX they encountered

The data is undeniable.

Your site is either building your business up or dragging it down.

Where To Start

There are a few easy things you can do to start analyzing yourself.

1. Check your conversion rates (look at the number of unique visitors to a sales page and the total number of sales from that page. An acceptable conversion rate would be 3%, and great would be 5% or more).
2. Check your load speeds (look at PageSpeed Insights for your domain. The most important metric here is “Performance.” The higher the score, the better, but you want an absolute minimum of 75).
3. Check your competition (look at competitor sites and see what first impression they are giving off; if you want to compete monetarily, then you need to compete visually too).
4. Ask your customers (ask what they think about your site. Are you getting unprompted compliments about it? Are they complaining? You can send a survey in an email to collect feedback easily en masse).
5. Ask a professional (check with a pro what they think about your site. Does it need a facelift? Does it need performance optimization? Is it hitting the conversion metrics you need? Maybe you don’t need anything at all).

Need to turn your website around?

Our team can help!

We build hundreds of jaw-dropping websites every year. Our sales pages regularly hit 5% or higher conversion rates and get customers buzzing about our clients to their friends. Check out some of our recent portfolio projects here: Portfolio