Digital Lab

The truth about modern advertising is… most ads suck.

It’s the painful truth nobody wants to admit. Good creative is hard to find and even harder to make.

Most ads fall way short of what consumers actually like and want to engage with.

Stale, boring advertising is the plague holding your business back.

Ads Don’t Work When They Blend In

You’re not losing because “ads don’t work for your business”.

You’re losing because your ads look exactly like everyone else’s.

• Same tone
• Same format
• Same structure
• Same stock images

The platforms change every year. The audience does too.

But, most ads are still built following the playbooks from 2016.

And that’s the problem.

The Scroll Test

Your prospects don’t “read” your ads.

They scroll. Fast.

In fact users make up their minds about scrolling past your ad in the first 0.4 seconds.

If your creative doesn’t stop them in the first half-second, it dies.

Not because the offer was bad. Not because your targeting missed.

Because you failed the scroll test.

That test is brutal. But it’s the only one that matters.

Your first 3 seconds will make or break the performance of your entire campaign.

What Actually Works

Want to win?

You have to be visually unfamiliar.
Emotionally sharp.
And instantly clear.

Great ads do this in seconds by using:

1. Pattern Interrupts – Something visually off that catches the eye.
​2. Specific Framing – “This is for you, and here’s why.”
​3. Distinct Motion – Movement that feels natural but different.
​4. Humor, Conflict, or Intrigue – Pick one. Use it often.

The best-performing ad isn’t the one that says the most.

It’s the one that gets the most attention.

The Truth Most Marketers Avoid

Most ads fail not because they’re “bad,” but because they’re boring.

And boring is expensive.

So the next time you’re writing, designing, or editing a campaign…

Don’t ask: “Is this good?”

Ask: “Would I stop scrolling for this?”

Are you sick of boring ads?

Want to make something that truly captures attention and puts your business on the map?