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Last update: Apr 7, 2025 Reading time: 3 Minutes
Make your business stand out with Instagram.
Instagram is a valuable marketing tool for business. In fact, with a business profile, you will gain access to insights that will tell you a great deal about your posts, stories, and followers. In other words, it is #instagood to market your services on Instagram.
But how do you do it?
Well, you have to start with setting up a business account on Instagram. Don’t worry, it’s pretty easy, and with an Instagram business account, you will be able to share what your business has to offer to others.
That’s okay. If you already have a personal Instagram account, you can quickly convert it to a business account. But if you don’t have either, here’s how to get started.
Visit your preferred app store and search for Instagram. Once you find the app, download it to your device.
You’ll be walked through the process of setting up your business account. Once you have one, you can fill out the relevant information to help others find out more about your business. This will include such things as your business name, address, hours of operation, and contact information. You can use both a phone number and link to your website as ways for potential customers to contact you.
In your Instagram feed, start posting content that is related to your business and be sure to include hashtags that will interest those looking for the products you are promoting. Also, seek out similar business accounts on Instagram and start following them.
That’s okay. If you already have a personal Instagram account, you can quickly convert it to a business account. But if you don’t have either, here’s how to get started.
Visit your preferred app store and search for Instagram. Once you find the app, download it to your device.
You’ll be walked through the process of setting up your business account. Once you have one, you can fill out the relevant information to help others find out more about your business. This will include such things as your business name, address, hours of operation, and contact information. You can use both a phone number and link to your website as ways for potential customers to contact you.
In your Instagram feed, start posting content that is related to your business and be sure to include hashtags that will interest those looking for the products you are promoting. Also, seek out similar business accounts on Instagram and start following them.
Whether you are new to Instagram or have been using it with a personal account, you need to think about how you want your business to be viewed. This means defining the personality or image you intend to project. You can do this by figuring out what the story is you want to share about your business. Your next goal is to decide on the look you want to project and then use that to create consistent posts telling that story.
Instagram is no different than any other marketing platform. This means that the content you would use elsewhere would also fit on Instagram. That means everything from logos to the actual content of the posts should be truly representative of your business.
Even if you don’t know your way around a camera, quality Instagram content doesn’t have to be complicated. Thanks to the advances being made with Smartphones, you will be able to take great photos and shoot decent videos with your trusty handheld device.
Once you set up your business account on Instagram – which is painfully easy – all you need to do is tell your business story the way you want it to be seen. Plus, by keeping that message consistent, your followers will look forward to each post and will share and repost, which will assist you in reaching a greater audience.
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