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24 Hour Dog Daycare
5 minutes reading
With two locations, 45+ employees, and a sterling reputation among San Diego pet owners, 24 Hour Dog Daycare is one of the most trusted and rapidly growing dog daycare businesses in the city. For years, the company handled its web design, web development, and digital marketing in-house.
In February 2020, 24 Hour Dog Daycare brought 2POINT in to design and develop a new company website. Following the successful completion of this initial project, 2POINT continued assisting with site maintenance, SEO initiatives, and PPC ad campaign management. In addition to improving ROI and revenue, this ongoing collaboration has also enabled their internal team to focus more on day-to-day client-facing (and canine-facing) operations.
24 Hour Dog Daycare is in the business of pet care, not search engine optimization and website development. Despite this, up until early 2020, the rapidly growing company was still handling all of its website development, digital marketing, and SEO in-house.
They had reached an inflection point where maintaining their digital assets was taking up more time and generating diminishing results. CEO Justin Stanley set out to find a team of local professionals that were up to the task.
I was looking for San Diego SEO companies with good reviews. For me, it was very important to work with a local company because we wanted to focus on attracting local customers
When presented with the initial website project, 2POINT was up for the challenge.
The first stage of this collaboration involved an audit of 24 Hour Dog Daycare’s original website. After analyzing and evaluating the content, Jon and the 2POINT team provided PDF wireframe mock-ups of a new design for approval, then built an updated site from scratch using a JavaScript and PHP tech stack.
The first stage of this collaboration involved an audit of 24 Hour Dog Daycare’s original website. After analyzing and evaluating the content, the 2POINT team provided PDF wireframe mock-ups of a new design for approval, then built an updated site from scratch using a JavaScript and PHP tech stack.
Following the successful launch of the responsive, eye-catching, and SEO-friendly website, 2POINT took over the comprehensive, end-to-end management of PPC and social media ad campaigns. The scope of work included budget management, performance tracking, and campaign optimization. 2POINT also launched a monthly newsletter for improved local SEO.
2POINT has assisted the client with the following services: Google Ads Management, Bing Ads Management, monthly eBlasts, SEO, Website Design, Website Maintenance and Strategy Sessions for both locations.
Over the past 2+ years, this collaboration has resulted in high-ROI ad campaigns, better SEO, and a significant increase in digital asset performance and revenue.
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