Jon Dubensky has built 2POINT from the ground up, and along the way he has developed a set of convictions about business, leadership, and marketing that cut against a lot of the noise.
Join 1000+ business owners and marketing managers getting digital marketing tips.
Most businesses are using AI for one thing: writing. A…
OpenAI launched its self-serve advertising platform on May 5, 2026.…
Every dollar you spend on ads, SEO, social, and email…
For the better part of a decade, the SEO contract…
You're publishing. Maybe a lot. Hundreds of articles. Consistent cadence.…
For the past few years, digital advertising had a pretty…
Good morning. Here is a question worth sitting with for…
It is not a new channel. It is not a…
For most of the last decade, the question every business…
Most advertisers are still optimizing for the wrong thing. Not…
For the better part of two decades, SEO had a…
Most marketing teams still operate like attention is scarce. It…
The average Meta lead generation campaign converts at a click-through…
Platforms now algorithmically reward brands that respond to trends within…
Google's AI Overviews now appear on nearly half of all…
You know you need marketing. You're just not sure what…
On February 5th, Google released its first-ever core update targeting…
Most business advice sounds like this: "Build a content strategy…
Let me guess. You're already planning your Super Bowl Sunday.…
For years, we’ve built social strategies around a single assumption:…
ChatGPT ads are worth testing in 2026 if you sell a considered purchase, want intent-rich placements, and can spare a modest experiment budget, because early competition is thin. They are not yet worth it if you sit in a restricted category, run on a shoestring, or need proven last-click ROI today.
In the ChatGPT Ads vs Google Ads matchup, Google still wins on reach, mature measurement, and proven last-click ROI, while ChatGPT wins on intent-rich, conversation-aware placements with low early competition.
Your next customer isn't typing keywords into Google anymore. Instead, they're asking ChatGPT what to buy, and for the first time, your ad can be the answer.
Every lead your San Diego business generates starts with visibility in search results. Without it, competitors capture the demand you should be converting.
Search for San Diego internet marketing services and you'll find dozens of agencies claiming to grow your business. Some promise page-one rankings in 30 days. Others pitch packages with no tie to revenue.
Most marketers assume ChatGPT cites sources the way Google ranks them. It doesn't. The mechanics are different enough that pages crushing it on Google can stay completely invisible inside ChatGPT for months.
Hiring the wrong SEO company is one of the most expensive mistakes a business can make. Unlike a bad ad campaign that you can pause tomorrow, bad SEO can damage your site's rankings, trigger Google penalties, and create technical debt that takes months to untangle. By the time the damage becomes visible, you've already lost the budget and the time.
Your prospects are already asking ChatGPT about your category, and most of them aren't seeing your name. That's the gap ChatGPT SEO closes. It is the layer that decides whether ChatGPT trusts you enough to recommend your brand when a buyer asks for the best vendor in your space.
If your site doesn't have an llms.txt file yet, you're handing AI crawlers a blank map of your content. That's a problem in 2026, since llms.txt is the AI-era robots.txt, and skipping it costs citations every time ChatGPT, Claude, or Perplexity decide who to mention.
Take your business at the top.
© 2POINT, INC 2026
(c) 2POINT, INC 2026
let’s connect
book a consultation
