let’s connect
Water Treatment
Ken Christopher
Rayne Water
EBLAST
Right now, someone on your list is ready to buy. They opted in, they know your brand, and they are waiting for a reason to act. We write and design campaigns that get them to open, click, and buy.
One-off email campaigns, fully produced: strategy, copy, design, build, send, and report. You bring the offer, we make the inbox care.
Immediate, measurable revenue from the list you already own. No ad spend, no waiting on algorithms.
We define the goal, write and design the campaign, test it across every device and email client, send it, and report exactly what it returned.
Book a strategy call. You leave knowing which campaign your list should get first.
Most eblasts are written fast, sent faster, and forgotten by end of day. We treat every element of a campaign as a decision that has to earn its place. Every engagement includes:
TripleLite had four weeks before their Shark Tank episode aired and zero marketing infrastructure. 2POINT built and launched a full email program in that window. Automated sequences drove repeat purchases throughout the campaign. Email grew to 50% of total monthly revenue and pushed the company to steady profitability for 7+ months after the episode aired.
Email works. Most campaigns do not. Here is what we do differently.
Brief today, inbox this week. When you have a launch or a deadline, email moves at your speed.
No algorithm decides who sees it. Your message lands in front of every subscriber you target, every time.
Opens, clicks, and revenue tied to one send. You know what it returned before the week is out.
20 years running paid search accounts across every industry, algorithm update, and platform shift.
2POINT, est. 2006
5-year average client partnership. Accounts that actually perform keep clients. Ours do.
Client retention
Rated 4.8 across 1,383 reviews. The number that matters most is the one your clients give you.
Verified reviews
Chef Dane was acquired by new ownership with no email presence and zero digital infrastructure. 2POINT built their full digital presence, including an email program targeting their existing client base. Email campaigns generated consistent repeat bookings month over month. One-time clients became regulars.
$1-5 Million
No email presence
Repeat bookings
The standard playbook is subject line, template, send. Nobody tracks what it drove. We run a tighter process that makes every send accountable.
Before we write a word, we define the offer, the segment, and the one action this campaign exists to drive.
The subject line is the campaign. We write multiple versions and test for length, curiosity, and deliverability signals before the body copy gets a word.
Layout, hierarchy, and CTA placement lead the reader to one action. The design earns the click. It does not decorate the page.
Every link, every device, every major email client confirmed before a single subscriber sees it. A broken email is a deleted email.
We report opens, clicks, and revenue after every send. Every campaign informs the one after it.
Most agencies run your account at the channel level. Someone optimizes the campaigns. Someone else handles reporting. Nobody owns the business outcome.
2POINT is CMO-led by design. Every engagement includes a senior marketer who connects your Google Ads spend to your revenue targets, makes the strategic calls, and stays accountable to the number that matters.
One senior person. Full accountability. No handoffs.
Marketing Lead
This local appliance repair company had run campaigns before without the results they needed. The issue was no conversion tracking and no clear picture of what was working. We set up attribution, rebuilt the campaign structure, and turned the account into a consistent lead source. 66 leads in the first quarter at $30.43 per lead.
Where do those clicks land? A great campaign deserves a page built to convert it. Our landing pages turn paid traffic into customers.
Email gets oversimplified or overcomplicated. These are the questions buyers usually ask before they trust an agency with their list.
We work primarily with Klaviyo and Kit (formerly ConvertKit), though we can execute on most major platforms. If you are already on an ESP you are happy with, we work inside it. If you are not on a platform yet, we help you choose the one that fits your list size, business type, and how you plan to grow.
It depends on your list, your offer, and what your subscribers expect. For most brands, monthly is the floor and weekly is the ceiling for promotional sends. What matters more than frequency is consistency: a list that goes quiet for months and then gets hit with a promotional campaign performs worse than one that hears from you regularly. We help you find the right rhythm based on your business and what your list will support.
List size matters less than list quality. A small list of genuinely interested subscribers will outperform a large list that has not been engaged in months. If your list is small but active, eblasts work. If it needs cleaning or re-engagement first, we will tell you that before we send anything.
Deliverability is built into the process, not added at the end. We check sender reputation, domain authentication, and list hygiene before every campaign. Subject lines are written to avoid spam triggers. We suppress unengaged subscribers when appropriate to protect your sender score. The goal is inbox placement, not just send volume.
A well-targeted, well-written send to an engaged list should open between 30 and 50 percent. If your current campaigns are sitting below 20 percent, the issue is usually one of three things: a cold list, subject lines that are not earning the open, or a deliverability problem. We diagnose which before we recommend anything.
No, and we will not help with it. Purchased lists damage sender reputation, trigger spam complaints, and violate CAN-SPAM and GDPR. The work is in building a list of people who actually want to hear from you. If you need help growing a quality list, that conversation starts with your lead magnets and opt-in strategy, which we can help with separately.
IN THEIR WORDS
Every search you miss is a customer your competitor wins.
Book a strategy call and walk away knowing exactly what this channel can do for your brand, and what it takes to get there.
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