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Last update: Dec 28, 2024
Reading time:
4 Minutes
In today’s digital world, your website isn’t just a place to showcase your brand… it’s the first impression that will either elevate or diminish your business in the eyes of prospects.
An impeccable website design can be the difference between being perceived as a cutting-edge leader and being dismissed as an afterthought.
As technology advances, good web design has become more accessible through template builders and no-code tools. But the next frontier? Custom animations.
Animation is still a challenge to implement effectively, but those who do it well are seeing massive gains in how prospects view their business.
When we took on The Halliday Center’s redesign, we started with an outdated site from the early 2000s that no longer represented their expertise.
With our branding, creative, and development team we were able to completely transform how the business was represented online.
The new design is a true masterpiece, showcasing their professionalism, credibility, and industry leadership.
The site is riddled with animation throughout:
The impact?
A stunning 645% increase in site traffic within the first 9 months and a 230% increase in website leads.
Just take a look at the before & after.
For More Wellbeing, we faced the challenge of launching a brand-new business in a competitive market. A stunning website was essential to separate them from other players in the space.
Everything was done completely from scratch.
What resulted was a symphony of experts crafting a powerful, visually-driven site that demonstrates innovation and professionalism, giving investors, partners, and prospects a new level of confidence in the brand.
Without this high-quality design, they would have easily blended into the background as just another brand in this category.
Read more about this project.
High-quality website design goes beyond aesthetics, it’s about creating trust in your prospects.
Today, more businesses are turning to animation to bring their websites to life.
While animation is still not easy to master, those who get it right dramatically increase their brand perception; they’re seen as more valuable, professional, and trustworthy.
This leads to higher conversion rates, more social media shares, and increased customer loyalty.
However, there’s a delicate balance. SEO and design don’t always align, but at 2POINT, we take care to not only produce beautiful sites but also ensure they meet the technical SEO requirements that Google and other search engines prioritize.
Our lightweight animation techniques allow for impressive, custom animations without sacrificing speed or performance. This guarantees your site is both visually striking and SEO-friendly.
A well-crafted site can build instant rapport with visitors and alter the perspective they carry about your company.
The website you present is often a reflection of your business’s values and expertise and your site must leave the right impression from the very first click.
Make those 5 seconds, the right 5 seconds.
Is your website your greatest asset?
If you feel like this email does NOT represent your business, hit the button below, and let’s change that.
> 75% of consumers judge a business based on the homepage of its website.
> A great site can increase digital conversions north of 400%.
> 38% of website visitors will leave immediately due to poor design.
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