let’s connect
For two years, every brand asking how it shows up in ChatGPT has had to guess or use third party tools that are imperfect at best.
On Friday, a leaked screenshot suggested OpenAI is about to start answering that question itself.
What Leaked
Juozas Kaziukėnas, founder of Marketplace Pulse, posted a ChatGPT banner that reads “Claim your business in ChatGPT.”
It sits inside a feature he called “Business Hub”.
Only businesses that verify ownership get in, and the one route spotted so far is connecting a Shopify store.
The banner promises three things:
- See how your business shows up.
A daily chart of how often ChatGPT named you in its answers, and how many people clicked through to your site. - Show customers what you offer.
Add your latest products and keep your business info current. - Help customers make decisions.
A business agent answers shopper questions using context you control.
OpenAI hasn’t announced any of it, and there’s no launch date, price or country list yet (Kaziukėnas says he first saw pieces of it back in August).
What It Won’t Show You
The dashboard leaves out prompts, user data and any comparison with competitors.
You’ll watch your mentions rise or fall with nothing in the tool to tell you which questions caused it, or which competitors ChatGPT named instead of you.
That’s the report most marketers would act on.
Google Search Console earned its place because of the query report, and OpenAI is keeping its version to itself (for now).
Big Impressions, Tiny Clicks
Last November, a confidential OpenAI report for publishers leaked.
The best page in it turned about 0.69% of its ChatGPT impressions into clicks, and most pages came in under 0.1%.
Ahrefs puts ChatGPT at 0.21% of website traffic, against roughly 40% for Google.
So when this dashboard opens, plenty of brands will see thousands of mentions and a handful of clicks.
Treat the mention count as brand exposure.
Similarweb found that 55.9% of AI-influenced visits arrive later through search, so ChatGPT’s click chart will miss most of the people it sent your way.
The Profile Is the Prize
The chart will get the headlines, but the profile is where the control sits.
If this works like Google Business Profile, whoever verifies first decides which products, prices and details ChatGPT pulls from.
Until you claim it, ChatGPT keeps describing you with whatever it finds on the open web.
What You Should Do
- Claim your business the day the banner appears.
If you sell on Shopify, you’re likely first in line. - Clean up your product and company info now.
Prices, descriptions, hours and service areas become what ChatGPT tells shoppers once you load them into Business Hub. - Keep tracking prompts outside the tool.
Run your top 20 buyer questions through ChatGPT every month and log who gets named, because OpenAI’s numbers show whether it’s working and your log shows why. - Report mentions and clicks separately.
A 0.1% click rate on 50,000 mentions still means 50,000 times a buyer saw your name in an answer. - Cover the answers you’re missing with ads.
ChatGPT ads passed a $1 billion run rate in August, and they put you in front of buyers on the questions where the organic answer names someone else.
OpenAI says ChatGPT now handles about a fifth of Google’s search volume.
The brands that verify early get to write the facts it repeats about them.
Will ChatGPT describe your business the way you would?
Is your brand in the answer when buyers ask ChatGPT what to buy?
Business Hub will show you how often ChatGPT mentions you. ChatGPT ads put you in the conversations where it doesn’t.
2POINT runs ChatGPT ads with tracking set up before launch and monthly reports that say plainly what the channel delivered.
Last week, an aesthetics client doubled their ChatGPT ads budget after both of their first leads converted.
