Digital Lab

Your website is your digital HQ… it’s where most of your prospects meet you for the first time.

So why would you do anything other than knock their socks off?

In a sea of sameness, you can be the exception. The stand-out. The must-have.

But… what actually makes a website world-class?

Spoiler: It’s not all shiny buttons and pretty pictures

Animation – Life

Having good looking design on a website isn’t enough to stand out now.

Companies have adapted to the modern era.

Most businesses can have a modern enough design via a template in a few days of work.

So design itself is no longer the limiting factor for looking professional.

But the animation of your drop-dead gorgeous design is a totally different ball game.

Very few companies have fully embraced animation as part of their site design.

Aside from the occasional popup, fade-in, or button hover effect… it’s very rare.

However, we’ve seen the impact of animation across thousands of websites.

Clients with animated websites get dramatically more leads, more compliments on their brand, and are perceived as more reputable.

Animation breathes life into what otherwise is a mundane experience.

Social Proof – Credibility

Social Proof is one of the most important parts of a website.

It showcases that you know what you’re doing, other people like/trust you, and it paints a picture of what it would be like to spend money with your company.

Social proof is demonstrated through:

• Publication Mentions
• Video Testimonials
• Case Studies
• Client Logos
• Testimonials
• Star Ratings
• Portfolios
• Reviews
• Awards

I’d recommend using every single one throughout your site when possible.

Social proof should be everywhere all the time.

When a prospect is hovering over the fence, it’s the push they need to take action.

Copywriting – Urgency

Copywriting is a forgotten art for a lot of businesses.

They take for granted the words on their website.

But every line should be well thought through.

What does this say about our company?
Will this cause someone to take action?
What first impression am I leaving?
Do prospects care about this?

A lot of good copywriting is about minimizing irrelevant information so you can keep your prospects focused on what you want them to be focused on:

Buying

There’s a time and place for additional content, articles, descriptions, how-to’s, and company background.

But for your core pages – homepage, product pages, service pages, location pages, pricing pages, etc.

Your goal should be to make them as high-converting as possible.

Knowing what to say & how to say it can make or break your website.

Is your website world-class?

If you have a love/hate relationship with your website, dreaming about what it could be… But have never explored what to do, what it might cost, or where to even start… Click the button below and let’s talk about it.