Are You Being Limited By Your Website?

All digital marketing is centered around one invaluable asset… your website!

Without a high-quality website, an otherwise fantastic marketing plan can fall flat.

The website is the catalyst to convert your traffic or turn it away.

Just look at the numbers below.

Websites By The Numbers

• 42% of consumers will leave a website due to poor navigation
• 74% of consumers are more likely to return to a mobile-friendly site
• 73% of consumers leave a site if it takes more than 3 seconds to load
• 93% of all website traffic comes from search engines (focus on optimization)
• 37% of consumers leave a site in the first 5 seconds if it doesn’t engage them
• A new website is built every 3 seconds, meaning competitors are always innovating

So what does all this mean for digital marketing?

1. Your website is a huge part of your strategy
2. Users expect a high-quality website in 2024
3. Poor technical performance strangles your business
4. If your business fails to meet consumer expectations, they will go elsewhere

Is My Website Performing?

Well, there are only 4 metrics that matter to find out the answer.

1. Traffic (are you growing month-over-month)
2. Leads (are you getting leads/revenue)
3. Performance (are you passing performance audits)
4. Wow factor (is your team, customers, and prospects commenting positively on the look of the website)

When a website is high-quality, people let you know!

Either by telling you directly OR by taking action (shown in the data).

A great way to find out for sure is to complete a full-site audit.

These usually involve reviewing website metrics like traffic, leads, organic rankings, etc. As well as performance metrics like load times, errors, scripts, and plugins. And lastly, a full review of current design standards/quality.

​ Check out these portfolio sites that 2POINT gave the stamp of approval if you want an example. ​

If you don’t know where to start with an audit, our team can help with that!

Just reply to this email or reach out to any team member you’ve previously spoken with.

Do you want a drool-worthy website that blows prospects away?

2POINT designs, writes, codes, and manages hundreds of websites every year. From local service businesses to international eCommerce there’s nothing our team hasn’t built. If you’re ready to be the best in the industry hit the button below.