Succeeding on one channel doesn’t necessarily result in a thriving business. We help you replicate the success of your one channel… everywhere.
A lot of eCommerce brands see great success on one channel, but haven’t been able to replicate that elsewhere. Sales are great, but having all your revenue tied up in the whims of a platform you don’t control? Not so much. Transforming your business into money-making on every channel… that’s close to perfect.
Most of the hard work is already done. You’ve proven your product makes money with dedicated customers, you’ve got a rhythm of supply-and-demand with trusted vendors, and you’ve (hopefully) got some budget left over. Now it’s about taking that to Meta, Amazon, your own website, and anywhere else your people are hanging out online!
We help brands reach their potential through world-class multi-channel campaigns including paid media, Amazon, TikTok Shop, email, SMS, SEO, all the acronyms! We excel in providing a blended return-on-ad-spend (ROAS), so you get the full picture of how the marketing machine is working, not just one channel.
The first thing we do with all new clients is get them on a call, where we’ll look at your current channel metrics, your margins, your buyers’ behavior, and tell you exactly what we’d build next before you commit to anything.
Focusing on a single channel results in predictable consequences. Every brand runs into at least one of these before they can grow.
Brands running a single paid channel have no hedge when costs spike, creative fatigues, or a platform update shifts delivery. Concentration makes every platform decision existential.
A listing's first 60 to 90 days on Amazon determines its trajectory. Most brands launch without the keyword strategy, review velocity, or ad structure to capture that window. They spend the next year digging out.
Average cart abandonment sits near 70%. Without automated email and SMS, you lose most of those customers permanently. Retention is one-time setup work that compounds on every acquisition you've already paid for.
We build the combination of paid media, marketplace, and retention channels that fits your product, margin, and buyer behavior. Every channel managed together, with budget accountable to blended ROAS.
% of eCommerce clients actively running each channel with 2POINT
Mavwicks came to us with a proven home goods brand and a single-channel revenue base that needed to expand. We rebuilt their digital presence, launched a Shopify store, and ran full-funnel paid media across Meta, Google, YouTube, and TikTok alongside email and SMS automation. The result was a 6.5x blended ROAS with revenue exceeding $2M.
The vertical shapes the channel mix and creative approach. The underlying logic is the same: build the right acquisition channels, then the retention layer that makes them pay off.
Three results from a specialty wellness practice in the first six months after launching paid search and local SEO together.
Blended ROAS for a home goods brand running paid media across: Meta, Google, YouTube, TikTok, and email as one connected program
Revenue for Mavwicks after a full digital build: new Shopify store, full-funnel paid media, and email and SMS automation running together
Typical ROAS for email and SMS in a mature brand stack. Most eCommerce brands underinvest here and pay for it in rising acquisition costs every month.
Four stages, from baseline to a program generating new patients every month.
Existing channels, audience data, creative performance, and retention layer. The audit surfaces what's working, what's leaking, and where the best next investment is.
Which channels, in what order, with what creative approach and budget allocation. We build the roadmap before we launch anything new, based on your category and buyer behavior.
Every channel launches with conversion tracking tied to purchase, not just clicks. We measure blended ROAS and cost per acquisition from day one.
Monthly optimization against blended ROAS and repeat purchase rate. Creative rotates, budgets shift, and the program compounds every month it runs.
Coronado Brewing arrived as a West Coast craft brewing pioneer, established in 1996 with deep roots in San Diego’s surf and coastal culture. But being a beloved local brand and thriving in today’s digital marketplace are different challenges. The results speak for themselves: 164+ campaigns, 6.28 blended ROAS, and sales lifts up to 33% in targeted markets—proving that authentic storytelling and strategic digital execution can transform an established craft brewer into a modern lifestyle brand.
Straight answers before the call.
Because TikTok is an algorithm, not a business model. Brands that scaled fast on a single platform have seen their CAC double overnight when creative fatigues or delivery shifts. Diversifying while you're profitable is the move, not after the quarter falls apart.
No, and we'd push back if you tried. The right sequence matters more than the number of channels. We map which channel builds on what TikTok already created, usually Meta first, then Google and layer from there based on your margins and team capacity.
The opposite, typically. TikTok creates demand. Meta retargets it. Google captures the search that follows. Each channel handles a different part of the customer journey. When they're coordinated, total revenue goes up, you're not splitting the same pool, you're expanding it.
Meta usually shows signals within 30 to 60 days if the creative is right. Google Search can convert within weeks because you're capturing existing intent. The bigger variable is your creative library, brands that come in with strong TikTok content have a real head start on both.
We built this practice specifically for brands that grew up on social. Most paid media agencies are Google-first and treat TikTok as an add-on. We run the opposite direction, starting from where your audience already trusts you and building outward from there.
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Tell us what's working, what you've tried, and where you're seeing the most friction. We'll come prepared with a read on your channel mix and what we'd build first.
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