Creating innovative marketing for Newark brands since 2006
Famartin, CC BY-SA 4.0, via Wikimedia Commons
5.0
We enjoyed our entire experience with 2POINT designing our website. Melanie was very attentive, courteous, and applied a level of creativity that we greatly appreciated throughout this process. So proud of our new website and how it all came together! Would 100% recommend.
We had a website malware issue, and they saved us! I can't say enough about Jon and the 2POINT team. Fast, efficient, affordable and one of the best customer experiences I've had as a business owner. I can't recommend them enough and will be a customer with 2POINT for life. Our vision came to life with them and our website turned out INCREDIBLE!
We recently worked with 2POINT on an icon design project. We needed a really quick turnaround, and the 2POINT team was super responsive and delivered an excellent product! Corey was a pleasure to work with.
Working with Ross and his team was an absolute pleasure. From the very beginning, they took the time to truly understand our vision and brand identity, then translated that into a stunning, professional website that perfectly encapsulates who we are.
The entire process was seamless — they were communicative, creative, and responsive every step of the way. We’re thrilled with the final result — the site not only looks incredible but also functions beautifully. Ross and his team exceeded our expectations, and we couldn’t recommend them more highly!
We hired 2POINT Agency to completely redesign our website for Mission Pools, and they exceeded every expectation. We started the project with only a general idea of what we wanted, and they brought our vision to life in ways we never could have imagined. Their team also refreshed our logo and created brand guidelines that captured everything we hoped for and more.
The creativity, care, and attention to detail they put into every step made us feel like we were their top priority. We’ve since continued to work with them on our digital ads and SEO, and the ongoing support has been outstanding. The team is responsive, proactive, and genuinely invested in helping our business succeed. We couldn’t recommend 2POINT Agency more highly!
Wow! I have owned my business for 14 years now and experiencing the process of various web designs, hostings, seo services, marketing and advertising over the years, I can say without a doubt that 2POINT blows away its competition! We opted to pre-pay for our service package and with the events 2020 had brought, we sure are glad we did. Their prices are more than reasonable and packages are customizable based on your needs. Not only do we know that we have a team of designers and seo pros working behind the scenes to keep our rankings up and design on point, but we also have real live humans available for last minute projects, which this year has definitely required more impromptu email campaigns and website revisions than all of my previous years combined. But because Jon and his team are efficient, concise and have eyes for great design we haven’t skipped a beat! So happy we have 2 Point on our team!
These guys are great at what they do, and will do everything in their power to not only work with your budget, but maximize benefits without gauging you... thanks guys!
Definitely recommend 2Point. Chris is amazing to work with and actually listens to our needs and requests. All projects always looks amazing with great ideas. Thanks for all your help!
We had a fantastic experience working with 2POINT! As a nonprofit organization with limited marketing expertise, the 2POINT team made the process of designing two new websites completely manageable. The end results exceeded our expectations! They were professional, enjoyable to collaborate with, and kept the project on schedule. Corey was the lead on our project, and we thoroughly enjoyed working with her! We highly recommend 2POINT not only for their advanced web design skills but also for their amazing team that ensures everything gets done right!
I work for a salmon company, and we did our frozen bags with 2 POINT agency, it was a great experience! For our first project we were in a rush, and they did it in record time, we accomplish the deadline with a professional, clean and on time design. Corey, Haydn and Melanie did a great job. We keep working with them, the price is really good, modern designs and always offer a few sketches for you to choose (I love that). Highly reccomended company :)
Working with 2POINT has been a great experience, specifically working with Karla and Giselle. They're always available to answer questions, and they are super quick with deadlines. They never forget the little details I mention about what we want to include in our social media calendar. What really sets them apart is their responsiveness and attention to detail.
I can't express how grateful we are to have worked with 2 Point Agency on redesigning our logo after over 20 years. From the very first meeting, their team took the time to truly understand our vision and brand identity. They provided thoughtful feedback and creative insights that helped us achieve a fresh, luxurious look! Thank you, 2 Point Agency Team!
Working with 2POINT to develop my e-commerce site has been a game-changer for my business. From the outset, their team demonstrated a remarkable level of expertise, creativity, and commitment. They took the time to understand my vision and translated it into a beautiful, user-friendly website that exceeds my expectations. The team at 2POINT was always available to answer questions and provide support, making the entire process smooth and stress-free. Their professionalism and passion for their work truly set them apart. If you’re looking to build an e-commerce store, I can’t recommend 2POINT highly enough. They deliver exceptional results and are an absolute pleasure to work with. Thank you, 2POINT, for taking my business to the next level!
2POINT Agency listened and produced a working brand document that will forever benefit the thinking, the evolution, and the journey on behalf of the Greenwald Realty Team. I continually read and reread their final delivery because it is a testimonial to 2POINT for a superior job well done and it is a constant reminder to me as to where and what I seek for my business and lifestyle to strive towards.
We’re thrilled with the animations created by 2POINT Agency for our ready-mix concrete division! From the initial brainstorming sessions to the flawless delivery of the final product, every phase of the project exuded professionalism and creativity. The punctuality was exemplary, leaving us eager to embark on another project with them, this time for our separate landscape division. Kudos in bringing our vision to life! Thanks again, and here to our continued partnership
We have been working with 2POINT for the past year and they have really helped us develop our online presence. They are very knowledgeable in all things marketing. We are currently in the process of building a new website to house multiple brands – not an easy task. The site is looking amazing and I can’t wait for it to go live. Great group of people, always willing to listen and work together to collaborate on the best ideas for our company! Highly recommend!
2POINT was able to create 3 versions of animations for our logo for use in marketing applications. They were very easy to work with, incorporated our feedback and turned it around quickly.
I would definitely work with these guys again, they were able to take my visions and bring it to light. Extremely excited to use my animations on all my projects.
San Diego Prestige
I’m really happy that I have asked this company to work on my marketing needs. They did a great job so far and I will definitely work with them again!
David Aylor Law Offices
Jon and his team were amazing! Their communication and final delivery of my animated logo order was top notch. I highly suggest 2POINT.
The 2POINT team I worked with was professional, prompt, and eager to meet our specific needs. I can highly recommend them. They definitely delivered!
Working with 2POINT on our custom animations was just delightful! They were so responsive, very creative, and struck that balance between gathering ideas from us and bringing plenty of their own to our project. Great collaboration, and as soon as we finished our first project, we immediately jumped into our second project!
Love working with 2POINT Digital Marketing Agency! Expedient, reliable, professional and talented experts are just a few words that come to mind! We have been doing business together for several years and look forward to working together for many more to come.
Excellent communication, and product we were very happy with the work they did for us.
Jon, Paola and the rest of the team were so fantastic in helping us get our site designed and live. They went above and beyond throughout the entire process providing multiple options, edits and even designing custom visual effects. I would highly recommend 2POINT Digital to anyone that needs something done right the FIRST time.
The absolute BEST marketing agency hands down! Haydn and his team have been nothing short of spectacular throughout the entire process and have delivered time and time again with consistent and on time results. Everything from our website redesign, brand guide, social media management, ad creation, and overall marketing strategy has been amazing! I am so glad we decided to work with 2POINT, I can't imagine getting the level of expertise, customer service, and care anywhere else. 10/10 recommend!
These guys were able to hit the nail on the head on everything we asked for and MORE! They work extremely hard to get your website up and functioning the way YOU want it done! It's been a pleasure for us to work with them through our new website creation and they always make themselves available to help your project. Communication is an A+. I can't say enough about how well of a job they did & their VERY FAIR pricing. If you want top of the line developers - I'd HIGHLY recommend these guys
Simply the best.
I work with 2POINT as our website developers for Zynex Medical. 2POINT is very professional, attentive, responsive and honestly a life saver. We used to spend way more for a much lower quality. Since using 2POINT, they’ve leveled up our website, are helping with developing mobile applications, and helping increase our marketing footprint. The team has been amazing and I highly recommend them. Big shout out to Jon D and the programming team as they are incredible!!
For many months, I searched for someone to help me get my website updated but usually ended up speaking to Bangor with folk who had no idea of me or my business. Finding Jon Dubensky and all those at 2POINT Digital was such a refreshing relief! I was understood and the final project is exactly what I wanted. If you are at all considering updating your websites, I highly recommend 2POINT Digital Marketing Agency.
Newark runs the busiest airport in the New York region, one of the largest container ports on the east coast, and the rail infrastructure connecting both to the rest of the country. The logistics, customs, freight forwarding and aviation services economy built on that is enormous. Downtown holds an insurance and financial services base with real history (Prudential and a long list of brokers and administrators) alongside Rutgers-Newark, NJIT and a legal and professional community serving Essex County. It is a working city of three hundred thousand people, not a suburb of anywhere.
Newark is fifteen minutes from Manhattan and its search market costs a fraction of what Manhattan's does. Very few local businesses are exploiting that. 2POINT helps Newark businesses build the digital authority needed to compete in this market. Our SEO work takes a genuinely soft local market decisively while making a deliberate decision about whether to contest New York terms at all: an expensive fight that is right for some businesses and ruinous for others. Our paid media keeps the two auctions strictly separate so the expensive one cannot quietly consume the budget. Alongside that we build premium animated websites and brand systems that hold up when the alternative a buyer is considering is across the river. The same standard applies to Newark web design: a slow or thin page undoes the ranking work that earned the visit.
1 Minute Read
Somebody two miles away is searching for what you sell right now, and they will pick whoever shows up first.
Who we are
20 years of running a digital agency
WHERE WE WORK
Because the most important strategic decision here is whether to compete in New York at all, and it should be a decision rather than a drift. A Newark business can serve Manhattan clients (the train takes fifteen minutes), but New York search terms cost several times what New Jersey terms cost and are contested by firms with far larger budgets. For some businesses that fight is worth having, because a single Manhattan client changes the year. For most, the better play is to dominate an Essex and Hudson County market that is remarkably cheap and lightly contested, and take New York work only when it arrives by referral. The second factor is how international this market is. Newark and the towns around it are among the most linguistically diverse places in the United States (Portuguese, Spanish and a long list of others are spoken in substantial numbers), and in many categories that is uncontested search demand sitting in plain sight. Senior work covering search, paid media, web and brand from people who will make the New York question explicit rather than letting the budget answer it by accident is what this market needs.
Recognising how soft the local terms are for a city this close to Manhattan. digital marketing agency newark runs 140 searches a month at a keyword difficulty of just 9, and newark seo 140 at 6. Finding difficulty scores in single figures fifteen minutes from the most contested advertising market in the world is genuinely unusual, and it is a window worth moving on. After that, disciplined separation between the New Jersey build and any New York ambition. They need different pages, different content depth and different expectations, and blending them produces a site that is too thin to compete in New York and insufficiently local to own New Jersey. And third, multilingual content where the category warrants it. Portuguese and Spanish in particular are substantial in and around the Ironbound and the neighbouring towns, and almost no local competitor has built for either properly. And one more, real geography across a dense cluster of independent municipalities. Jersey City, Elizabeth, Bloomfield, Montclair and Hoboken each produce their own results and differ sharply in income and buying behaviour despite being minutes apart. Then the basics that have to hold: speed, internal linking and structured data, which is what separates two otherwise evenly matched sites when a citation is handed out. That is the standard to hold any Newark SEO company to.
Newark runs to about $7.71 a click at the top of our category data: a fraction of what the same categories cost across the Hudson, and the single biggest financial advantage of advertising from this side of the river. Protecting that advantage is the main job. A radius set around Newark will pick up New York traffic at New York prices without anyone deciding to buy it, and in an expensive category that can consume a monthly budget in days. Excluding New York explicitly, and running any deliberate New York targeting as its own campaign with its own budget and its own success measure, is the first and largest control. Within New Jersey, municipality-level targeting matters because the towns differ so much. Montclair, Hoboken, Elizabeth and Irvington are minutes apart and nothing like each other on income or conversion. Portuguese and Spanish campaigns with their own keywords and landing pages are inexpensive here and largely unopposed in most service categories. After that it is routine: negative keyword lists, with brand and acquisition on separate budgets, conversion tracking that follows the closed deal, and a landing page built for each campaign. This is the part a Newark PPC agency earns its fee on, and none of it shows up in a dashboard screenshot.
Ask what they would do about New York. A provider without a clear position on that question will let your budget answer it badly. For the local work, the map pack decides most of it. Three results carry most of the local clicks, and proximity, category relevance and reviews decide which three, and in a dense cluster of adjacent municipalities proximity is doing a great deal of work. A deliberate primary location, service areas drawn town by town across Essex, Hudson and Union counties, and reviews, in more than one language where the customers wrote them that way: naming Jersey City, Montclair, Belleville or Elizabeth. The second thing is content only a north Jersey business could write: New Jersey licensing and regulation, which differs meaningfully from New York's, port and airport logistics specifics where relevant, municipality-level permitting, and honest local cost detail. That earns links from New Jersey publications, the universities and the community organisations. And third, one unambiguous record: the same name, address and phone in every directory, marked up with LocalBusiness schema that clearly places the business in New Jersey. Search and AI systems assemble answers from entities rather than ranking ten links, and an entity that reads ambiguously as 'New York area' competes in the hardest market in the country by accident.
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